When Rekorderlig Cider created Australian pop-up activations, the objective was not simply to put drinks in people's hands. The goal was to create a relaxed, social summer environment where guests wanted to stay, sample, talk, photograph and remember the brand experience.
ambient lounge supplied custom branded outdoor furniture that helped transform busy event spaces into comfortable brand zones. The lounges gave visitors somewhere to unwind while keeping Rekorderlig's visual identity front and centre.
The Challenge
Rekorderlig needed furniture that felt relaxed and premium, but could also survive real event conditions. The seating had to be portable, waterproof, easy to clean and durable enough for repeated activations, while still feeling stylish enough to match the brand's Scandinavian-inspired personality.
The Solution
ambient lounge produced custom branded outdoor loungers using premium commercial fabrics and high-quality branded finishes. The furniture helped create inviting spaces where visitors naturally gathered with friends and stayed longer within the activation footprint.
The Results
The branded furniture became part of the experience itself. Guests relaxed, shared the space socially and created more memorable interactions with the Rekorderlig brand. The pieces were built for more than a single event, giving the brand a reusable activation asset rather than disposable promotional furniture.
Project Highlights
- Client: Rekorderlig Cider
- Industry: Beverage marketing and events
- Application: Pop-up activations and product sampling
- Products: Custom branded outdoor loungers
- Key benefits: Waterproof fabrics, easy cleaning, strong brand visibility and reusable event value
If your brand is planning a cider launch, beverage activation, festival zone or outdoor event, custom branded bean bags can turn a simple footprint into a memorable feelgood experience.