Cape Mentelle Winery in Margaret River wanted to create an outdoor cinema experience that felt natural, premium and memorable. The setting already had the magic: open lawns, beautiful trees, wine, summer evenings and a screen under the stars.
The missing piece was comfortable branded seating that suited the landscape and helped guests settle in for the full movie experience.
The Challenge
Standard outdoor chairs would have felt too rigid for the atmosphere. Cape Mentelle needed low lounging furniture that could sit comfortably in a natural winery environment while handling grass, weather, evening dew and repeated outdoor use.
The Solution
ambient lounge supplied custom branded outdoor loungers across the cinema lawn, creating relaxed seating zones where guests could enjoy wine and film in comfort. The furniture blended beautifully with the landscape while keeping Cape Mentelle's brand visible in a tasteful, premium way.
The Results
The outdoor cinema became a stronger hospitality experience. Guests could relax properly, stay comfortable through the movie and enjoy a setting that felt more like a destination than a simple screening. The branded bean bags helped turn the lawn into a memorable social space connected to the Cape Mentelle brand.
Project Highlights
- Client: Cape Mentelle Winery
- Location: Margaret River, Western Australia
- Industry: Winery, tourism and outdoor entertainment
- Application: Outdoor cinema and wine events
- Key benefits: Comfortable low lounging, waterproof outdoor fabric, brand visibility and natural event styling
For outdoor cinemas, winery events and premium lawn activations, branded soft furniture creates comfort without losing atmosphere.